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Hi!

I'm Sameena. I'm a Texas girl pursuing an ethical closet and mindful lifestyle in hectic NYC. Every little bit counts! So excited you're here.

Read about my breakup with Fast Fashion here. XO

Bringing in Spring in Style | Sustainably Made JORD Wood Watches

Bringing in Spring in Style | Sustainably Made JORD Wood Watches

JORD Wood Watch in Packaging


I love the turn of the seasons- Winter to Spring, Spring to Summer. There really is something in the air that makes everyone smile a little brighter as we finally pull off our layers and get some sunshine. 

Maybe it’s everything new around me when a new season rolls around, but the familiar craving to get new stuff also seems to join the new season feels. And where this might be a great time to indulge in a few new ethical pieces for many, my overstuffed closet and NY apartment tells me it is not one for me. 

hat’s where my new JORD watch comes in. It’s something new- a perfect compromise for my shopping craving- but something versatile and a true investment in my wardrobe. 

JORD Wood Watch Frankie on Wrist
JORD Wood Watch Frankie Series Black 

My approach to treating myself used to be about quantity- lately it’s been all about quality. If I’m going to skip a night cooking to eat out, I want to go for fresh ingredients and a mouthwatering meal. And if I’m going to add to the amount of stuff currently crammed into my living space, it’s going to be the best.

When it comes to men’s and women’s watches- at least in the sustainable space- JORD might actually be the best. It starts right with their makers. JORD watches are handcrafted by artists, designers, marketers. They are working with timepieces, which have been used for function and fashion for ages, to create a unique watch for a modern lifestyle. 

JORD Wood Watch Giftbox Packaging

JORD makes their watches from wood. When’s the last time you’ve thought about what your favorite accessories are made of? I know I usually don’t. Growing up, my parents scoffed at “artificial” jewelry because in India, real gold and silver were valued for a long time. Jewelry was meant to last, which, like many Eastern traditions, had the added benefit of being nor only better for the environment, but for our bodies.

Now, many of our watches, bags, scarfs, necklaces, earrings and more are fashioned with toxic materials and chemicals. And we are putting those directly on our skin, near our noses, ears and more- daily! There are many with sensitive skin and allergies that have already faced the consequences of this. 

JORD Sleek Black Frankie Series Wood Watch 


That’s why I love JORD’s wood watchesThey’re made from natural, renewable sources which makes them both beautiful and sustainable. They are designed in the US and made in a self-managed factory in China. Using one factory where they are close to the process allows them to ensure the quality and sustainability of JORD watches.

JORD makes watches for men and women, and in a variety of sizes and styles. You can actually get them engraved and sized as well! They make great gifts or- if you’re like me- treat yourself compromises. 

JORD Wood Watch Engraved Text

“Moments are bigger than minutes and your watch should tell more than time.” - JORD

What do you think of JORD watches? What accessory/wardrobe transformation are you craving this Spring/summer? Let me know in the comments below!

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